I’ve spent the last couple of days working at the Chelsea Design Centre, and it’s prompted me to think about how such a place establishes it’s authority in the design world. My colleague and I spent the better part of the two days commenting on the extortionate prices. “£5000 for a chair?? For £5000 you can get a chair with an engine in it that will take you anywhere you want to go” was one of my favourite remarks. Among some of the other mind blowingly inefficient ways that people might spend their money there were a £3000 stool, an £8000 coffee table and a table coated in the skin of an unfortunate sting ray. I can’t remember the price off hand, but was large enough for us to be asked to sign that it was “in good nick” in case we somehow damaged it in it’s short transit through the hallway. They said that they’d had some things come back scratched, and this was their solution to make sure we’d be extra careful with their things. Of course we refused, but it did strike me how limited their insight into the problem of accountability was. I managed to suppress a strong impulse to remind her of the nature and size of my wages, pointing out that they were in no way proportionate or correlated with the price of that ugly table. I think that they would have just chalked that up to a bad attitude. It also struck me that she made no attempt to explain what type of contract we would have been signing into and what would have happened if we did drop the thing. Could she seriously have thought we would have been financially able to replace it? I should have been a smart ass and told her that if she wanted that piece of paper to stand up in court, it might be worth her while to get a lawyer around to notarize it.
It doesn’t bother me that she’s worried about her property, and it’s understandable that she’s trying to protect it, but there should be more thought about who it’s fair to hold accountable when something goes wrong. When I do my job well I get a thank you and my normal fixed £6-10 per hour, if I don’t, I don’t get work, and if I’m really unlucky (or incompetent) I pay the insurance company an excess fee. If both parties are honest, I could say that I don’t care what kind of price tag you want to put on that table, I’m going to be careful with it because I’d like to keep my job, not because I’ve allowed you to make me nervous about the price. If anything, the high price just fills me with contempt. Obviously, if you’re charging a high amount, you have to justify it with certain level of craftsmanship, and in this case with the highest quality of materials and thoughtful design. Considering all that’s at stake if this property were to be damaged, I don’t understand why the proprietors of these showrooms aren’t more involved or informed or interested in handling methods. Craftsmanship shouldn’t stop after production, it should also be applied diligently to careful maintenance. You’d think they’d realize this and be willing to supply whatever tools we might need for the careful handling of these terribly expensive items. Why does the owner of a £4000 cabinet covered in mirrors have to be asked to cover it in bubble wrap before it goes onto a small rickety trolley that my colleague and I have to carry over any number of bumps in the floor? The approach of simply trying to make your temporary labour feel accountable for property that they have no stake in just doesn’t seem adequate or fair.
I’m not just writing this to have a moan about my job, but I do feel that this is an example on quite a small scale of how money is used to establish authority. I think that the Chelsea Design Centre is a good place to start to examine power structures that surround notions of craftsmanship, quality, and value, and how money and capital play a role in preserving the power of an elite class of people. A couple of weeks ago I went to see Richard Sennet give a lecture at the Slade about structures of labour and employment in the financial crisis. One of the most important parts of the lecture to this discussion was the idea that we live in a meritocracy, which is a society governed by merit. This, he argued, creates a situation where (as a hypothetical example) one in twenty students will get a scholarship, and the rest will be neglected based on the myth that talent is rare. Chelsea Harbour can be argued to operate under the same principle. ‘Good craftsmanship is hard to find’ is exactly the presumption that helps to create the scarcity that drives their prices up. One example of this mentality in action is a roll of wallpaper hand printed by a famous artist with her own silk screen equipment. As it was explained by the sales associate in the showroom (shop), this wasn’t just wall paper, it was ‘artpaper,’ and this increased it’s value tremendously. I find myself wondering what the real difference is between a hand printed and designed pattern, and hand printed and designed ‘art.’ For example, had the maker gone through the same actions without being a famous artist, or declared his product to be design rather than art, how would it affect it’s value?
I’m not suggesting that this process is about using recognition and status to make money, but rather that it’s about the opposite: Using money to preserve status and power. At the risk of making an unsupported generalization, I would think that it would take a considerable amount of money to become educated in the design and manufacture of such expensive products, and that buying these products is an investment in one’s status rather than their sitting room. So while one party buys furniture and the other receives money, both have used the exchange to further their own status, and furthermore they have been very selective about the social aspects of the exchange. The seller uses high prices that isolate the buyer from the lower class, and the buyer spends money that justifies the expensive education of the seller and manufacturer that isolates them from other producers. Meanwhile the lower class just shake their heads and wonder how these daft rich people can be so foolish with money.
I noticed an analogy for this in several mob movies when gangsters go to parties or family gatherings. Everyone hands everyone a $20 bill, and the first thought you have is that it must be nice to be there, you’d make a fortune, but when you think about it, you have to give so many other people $20 that you’re really just breaking even by the end of the night. In this sense, the motivation behind the ritual is social rather than economic. This is the kind of mutual backscratching that maintains the status of the elite.








